Fueling Growth, Driving Demand

At MCMAG, our Business Development & Marketing team exists to grow the Murphy Auto Group brand—store by store, market by market. From launching lead-generating campaigns to forging community partnerships, we align strategy with execution to maximize visibility, showroom traffic, and customer engagement.

We connect people to our dealerships through powerful messaging, innovative outreach, and data-driven decisions—ensuring that every dollar invested drives measurable results.

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What We Deliver:

🔹 Marketing Strategy & Execution
We develop and execute full-funnel campaigns across digital, social, traditional media, and in-store promotions to drive leads and grow market share.

🔹 Brand Management
We ensure brand consistency across every touchpoint, from website design and paid ads to social media, email marketing, and signage.

🔹 Community Engagement
We build lasting relationships with local organizations, schools, and nonprofits to position our dealerships as trusted community partners.

🔹 Lead Generation & CRM Optimization
We implement tools, scripts, and follow-up processes that improve lead quality, streamline tracking, and increase appointment show rates.

🔹 Business Development Center (BDC) Support
We collaborate closely with BDC teams to refine workflows, enhance customer communication, and align messaging with live campaigns.

🔹 Vendor & Media Relations
We manage partnerships with advertising platforms, creative vendors, and media outlets to ensure alignment, efficiency, and accountability.

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Why It Matters

Every campaign. Every connection. Every customer interaction. It all starts here. MCMAG’s Business Development & Marketing team drives more than traffic—we drive growth, reputation, and long-term success across all Murphy Auto Group rooftops.