At MCMAG, Sales Development is more than just training—it's about building a culture of performance, accountability, and growth across every Murphy Auto Group dealership.

We provide our sales teams with the tools, guidance, and support they need to thrive in today’s competitive automotive landscape. Whether it’s improving conversion rates, streamlining the sales process, or coaching team members to reach their full potential, our mission is to empower every store with a consistent, high-performing strategy.

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What We Deliver:

🔹 Onboarding & Training
Comprehensive onboarding programs for new hires and continuous development for tenured staff—ensuring everyone is aligned with Murphy Auto Group’s standards of excellence.

🔹 Sales Process Optimization
We implement proven, repeatable sales processes that maximize lead conversion, improve follow-up, and drive long-term customer relationships.

🔹 Performance Coaching
From one-on-one coaching to store-wide workshops, our team provides hands-on support focused on closing skills, customer communication, and CRM usage.

🔹 Accountability & Reporting
We track key performance indicators across all stores to identify opportunities, recognize top performers, and ensure every dealership stays on target.

🔹 Tools & Resources
Customized playbooks, call guides, and CRM best practices tailored to each store's unique needs and sales goals.

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Why It Matters

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A strong sales strategy isn’t built overnight. It’s developed through consistent effort, smart systems, and empowered teams. At MCMAG, we believe that when you invest in your people, your performance follows.